29 - 03 - 2024
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WD®, a Western Digital  (NASDAQ: WDC) company and storage industry leader, today announced the expansion  of its award-winning WD Purple™ line of 3.5-inch hard drives  for video surveillance applications, with the release of the 6 TB capacity. Video  surveillance is a highly data-rich application within the “Internet of Things (IoT)”  ecosystem. WD Purple hard drives excel in new and existing home and small  business security system environments with up to eight hard drives and up to 32 high-definition (HD) video cameras. Available today, WD Purple hard drives are  being offered in capacities from 1 TB up to 6 TB.
 
  “Video surveillance has long been a  pioneering Internet-of-Things application. Driven by machine-to-machine  interaction between high-resolution, high-bit-rate video cameras and high-capacity  surveillance video recorders, IoT applications bring access and big data analytics  to improve user’s security,” said Matt Rutledge, senior vice president and  general manager of WD’s Storage Technology group. “WD Purple 6 TB drives enable  innovation in this fast growing market”.
 
Features
WD Purple hard drives are equipped with exclusive  WD technologies, including:

     
  • AllFrame™ - In conjunction with ATA streaming,  AllFrame reduces video frame loss, improves playback and increases the number  of drive bays supported. WD Purple includes exclusive firmware enhancements that  enable improved playback and minimize interruptions within a surveillance  system.
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  • IntelliSeek™ Technology - With low power consumption playing a  crucial role in high-temperature always-on surveillance environments, IntelliSeek™  technology calculates the optimum seek speeds for the system workload, enabling  lower power consumption and reducing noise and vibration.

Engineered for  Compatibility
  Built for seamless integration into new or  existing video surveillance systems, WD Purple hard drives are designed and tested  to surveillance-class standards and are compatible with industry-leading  chassis and chip-sets. First introduced in February 2014 with the launch of WD  Purple, WD worked closely with surveillance partners to develop a proprietary  benchmark to define and demonstrate performance in surveillance systems. Tests  of WD Purple hard drives indicate superior performance to competitive surveillance-class  brands of storage,  especially as cameras, channel count and workloads increase. A special Compatibility  Selector is available to assist customers with surveillance drive selection at: http://www.wd.com/en/products/products.aspx?id=1210.
 
  Price  and Availability
  Shipping now through select distributors  and resellers, WD Purple surveillance-class hard drives are now available from  1 TB to 6 TB capacities and covered by a three-year limited warranty. MSRP for the  3.5-inch 6 TB drive, model #: (WD60PURX)  is $329.99. Additional information about WD Purple hard drives and  limited warranty terms may be found on the company website at
http://products.wd.com/wdpurple.
 
  WD Purple Surveillance  Hard Drive Launch Partners
 
  Hikvision Digital  Technology Co.
  “The 4K HD surveillance technology gradually becomes popular. Today,  with the brand new WD Purple 6 TB’s giant capacity, the 4K HD technology in  surveillance application can make a big leap forward and soon become a  mainstream surveillance solution. WD Purple will benefit many of our customers  with more advanced surveillance products are provided,” said Zheng Weirong, senior  product manager of China marketing center of Hikvision.

Uniview Technology Co.
  “Our surveillance products network is ranged from northern extreme cold  areas to southern tropical part in China with 430 safe cities projects  operating. As the core part in surveillance storage systems, WD’s surveillance  drive is always our trustworthy choice. Its high compatibility and reliability  can fulfill the demand in 24x7 continuous surveillance video storage. New WD  Purple 6 TB is highly expected for its bigger capacity and advanced technology  to help us in managing daily increasing HD surveillance data,” said Liu  Changkang, CTO of Uniview.

Dahua Security
  “WD brings the surveillance industry an exciting product. WD Purple 6 TB  helps us to solve the problems in dealing with growing storage demand,” said  Yang Wenzhao, storage product marketing director of Dahua Technology.  “Expansion in capacity means not only more storage volume but more assistance  to the popularity of 4K HD technology application. With WD’s continuous  investment in market and product developing, it secures to achieve our common  goals in making our society better under providing more advanced surveillance  products. We look forward to further co-operation and extending our market  together.”

UIT Co.
  “WD is one of our most important surveillance storage partners and we  have accumulated trust through our long partnership,” said Tony Chen, chairman  and CEO of United Information Technology (UIT).” WD Purple 6 TB will be our first  choice storage solution in our new products. With the support of the WD Purple  6 TB giant capacity, we expect to provide better surveillance solutions in the  aspect of safe city and smart transport application.”

QNAP Systems
  “As the surveillance market extends to  monitoring with 4K displays, we envision that many users will begin adopting 4K  IP cameras that record videos, which are four times larger than videos from  1080p IP cameras,” said David Chiang, general manager of QNAP Security. “With   the offering of WD Purple 6 TB hard drive, our users can enjoy higher capacities  for storage-intensive surveillance applications with 24/7 reliability.”
 
  Intelbras
  “We are very excited with the new 6 TB WD Purple hard drive,” said Juan  Carrillo, product manager of Intelbras Security. “The average recording  resolution in CCTV products is going through a revolution, demanding larger  reliable drives. The combination of high capacity WD Purple drives with  Intelbras high resolution recorders will be a huge success in Brazil.”