28 - 03 - 2024
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WDLabs™, a business growth incubator of  storage solutions leader Western Digital Corp. (NASDAQ:WDC), and world leader  in storage solutions, today introduced a new software platform to simplify and  speed up the creation and deployment of VIDITY™ enabled products and services. VIDITY  gives consumers the freedom and flexibility to download and store their movies  on a wide range of devices and delivers the highest quality playback of content  including 4K Ultra HD movies with high dynamic range (HDR).  

The VIDITY Software Platform by WDLabs is  built around open standards and will bring VIDITY protocols, security and  standards-based manageability into one integrated solution optimized for next generation  premium 4K Ultra HD HDR video devices such as TVs, optical media players, and digital  media players. The VIDITY Software Platform by WDLabs is supported and validated  by the established and expanding VIDITY hardware, software, and certification  ecosystem that will provide common building blocks for next generation video  devices and Over-The-Top (OTT) services. This new software platform accelerates  the availability of VIDITY enabled 4K Ultra HD HDR devices by enabling  innovators to focus on value-added features and differentiation.
  The  VIDITY software platform by WDLabs includes the following elements:

     
  • User  interface - customizable user interface and player features  (Android-Java based)
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  • VIDITY  protocol and licensing layer - power-safe download &  licensing management, VIDITY digital storage interface, remote media sharing,  other VIDITY-required features
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  • VIDITY  secure audio and video rendering layer - VIDITY media interface,  content decryption, and secure media operations for SD, HD, and 4K Ultra HD HDR  content. Leverages the VIDITY Security Platform from Rambus Cryptography Research,  which includes a library of secure functions integrated with the SOC trusted  execution environment
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  • Android  and Linux support foundation – support for the Android  AOSP and Linux platform, secure boot, secure firmware update, internationalization,  USB 3.0, and GbE and Wi-Fi support
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  • Documentation,  test scripts, and virtualized build environment

"Deploying VIDITY 2.0 specification-enabled  products and services requires a broad range of technologies, skills, time, and  expense by each adopter in order to bring solutions to market," said Richard E.  Rutledge, senior vice president of marketing, WDLabs. "Our VIDITY software  platform will make it easier, faster, and less expensive to develop products by  offering mature VIDITY building blocks for their next generation premium video  products that support 4K Ultra HD HDR content. The VIDITY Software Platform  demonstrates our commitment as a Founder of the Secure Content Storage  Association (SCSA), which developed the VIDITY program, and is built from  earlier demo releases shown at CES 2014 and CES 2015."

"Our focus remains on creating the highest-quality consumer experience  possible," said Danny Kaye, executive vice president, global research and  technology strategy, Twentieth Century Fox Home Entertainment. "This means the  quality of the content as the demand for 4K Ultra HD content continues to  increase and evolve, but also the ease of content acquisition and playback on  next-generation TVs and other devices. The VIDITY software platform by WDLabs enables  easy onboarding by CE device manufacturers into the quality and convenience of  the VIDITY digital ecosystem and Fox’s quality 4K UHD HDR content."

"The  recent announcement of VIDITY licensing in August opens the door for companies  to integrate technology into their products that will provide consumers with  the highest quality digital experience, including 4K HDR," said David Huerta,  general manager, Secure Content Storage Association. "As we look forward to  many more VIDITY products entering the market soon, we are pleased that Western  Digital, a leader in digital storage solutions, has developed an SDK making it  easier and faster for CE device manufacturers to enable the premium VIDITY  experience into their products and bring them to market faster."

"ViXS delivers time-to-market 4K Ultra HD HDR video SoC solutions and is  excited to partner with WDLabs on this first integration of the WDLabs VIDITY  SDK based on our family of 4K Ultra HD HDR SoC solutions as demonstrated at IFA  Berlin, IBC Amsterdam, and CEDIA Dallas," said Perry Chappell, senior vice  president worldwide sales, ViXS. "ViXS is a Contributing Member of SCSA and is  in a position to quickly enable 4K Ultra HD HDR TVs, optical media players, and  digital media players."

"With the quad-core Cannes STiH318 4K Ultra HD HDR SoC already in  production, ST has worked very closely with WDLabs to empower SCSA member  companies to quickly deliver digital and optical media players and TVs with the  proven security and performance of our family of VIDITY-enabled SoCs," said  Philippe Notton, group vice president and general manager, Consumer Product  Division, STMicroelectronics.

"We are pleased that Rambus Cryptography Research was selected by SCSA  as a valued security partner and advisor to protect high-quality 4K Ultra HD  with HDR, HD and SD content with our VIDITY Security Platform," said Paul  Kocher, president and chief scientist, Rambus Cryptography Research Division.  "The Cryptography Research VIDITY Security Platform works in conjunction with  the VIDITY software platform from WDLabs to enable rapid development, certification,  and time-to-market of VIDITY Specification 2.0 products."

Licensing and Availability

The VIDITY Software Platform by WDLabs  is available for licensing now, and aimed at accelerating the VIDITY ecosystem.  It is offered via competitive terms, conditions, and pricing to facilitate make  versus buy decisions by CE device manufacturers. The SCSA VIDITY 2.0  specification licensing information is available through SCSA from www.VIDITY.com. For further information regarding  licensing and availability please contact This email address is being protected from spambots. You need JavaScript enabled to view it..