Moving Forward with In Search of Incredible 2.0

Maximenu CK_Top
≡Open menu ARTICLES PC HARDWARE DESKTOP PROCESSORS MOTHERBOARDS MEMORY KITS GRAPHICS CARDS PC CASES STORAGE HARD DISK DRIVES SOLID STATE DRIVES SOLID STATE HYBRID DRIVES SATA/SAS CARDS INTERNAL CAGES CPU COOLING CPU AIR COOLERS LIQUID CPU COOLERS WATERCOOLING KITS GPU COOLERS POWER SUPPLIES MINI PC PERIPHERALS EXTERNAL STORAGE EXTERNAL HARD DRIVES PORTABLE HARD DRIVES PORTABLE SOLID STATE DRIVES USB FLASH DRIVES MEMORY CARDS HDD ENCLOSURES NETWORK NAS SERVERS MODEM - ROUTERS POE SWITCHES POWERLINE ADAPTERS REPEATERS ADAPTERS MONITORS KEYBOARDS MICE MOUSEPADS HEADSETS USB MICROPHONES SOUND CARDS GAMING CHAIRS OFFICE CHAIRS GAMING DESKS STANDING DESKS GAME CONTROLLERS NOTEBOOK UPS PRINTERS - SCANNERS WEBCAMS AUDIO DESKTOP SPEAKERS SOUNDBARS PORTABLE SPEAKERS HEADPHONES AMPLIFIERS WIRELESS HEADSETS EARPHONES MUSIC PLAYERS VIDEO PROJECTORS MEDIA PLAYERS PROJECTION SCREENS GADGETS 3D PRINTERS - ENGRAVERS ACTION CAMS SMARTPHONES PORTABLE BATTERIES WIRELESS READERS CAR & MOTORCYCLE DASH CAMERAS SPEAKERPHONES SATELLITE NAVIGATION HEAD-UP DISPLAYS TIRE PRESSURE COMMUNICATION SYSTEMS HOME APPLIANCES WATCHES SECURITY SECURITY SYSTEMS SURVEILLANCE CAMERAS SOFTWARE RSS FEEDS NEWS CONTESTS DOWNLOADS ABOUT US HOME

ASUS and Intel® today are proud to present In Search of Incredible 2.0 (ISOI 2.0), follow up to the successful, Effie Award-winning In Search of Incredible 1.0 initiative which reached an audience of over 10 million unique users.
Starring an international cast of adventurous trailblazers, ISOI 2.0 combines the human desire to strive for new experiences with innovative products that reshape the way people interact with technology and with each other. The new campaign represents an even more concerted effort to turn incredible dreams into tangible reality.

More incredible than ever

ISOI 2.0 once again sees the close collaboration between ASUS and Intel® deliver innovative marketing strategies and projects that convey the positive impact technology has on the lives of people worldwide. It focuses on great accomplishments by talented and courageous individuals as they use high-profile ASUS products such as the touch-enabled, Windows 8-ready ASUS ZENBOOK™, TAICHI, and Transformer Book. All products integrate the latest Intel® technologies, and all show the ASUS quest for incredible experiences via its technical innovations and customer happiness-centered approach. ISOI 2.0 is the next generation of this unique marketing philosophy, bolstered by the critically-acclaimed, Effie Award-winning ISOI 1.0.

Incredible achievements

Like its predecessor, ISOI 2.0 has enlisted the participation of notable individuals renowned for accomplishments in their respective fields of expertise. One key element of ISOI 2.0 is a special video produced by ASUS, which involves slackliners and extreme performers Ingrid Laillaut and Julien Millot braving the heights of Mont Blanc. The video was directed by Jason Harrington of BAUHAUS Films, whose credits include commercials for numerous global brands. Narration for the video was provided by actor Josh Hamilton, who previously provided voice work for the animated movie Ice Age 2. Mr. Hamilton also appeared in TV program Outsourced, and has considerable motion picture acting experience, including The Bourne Identity and The Stare. ASUS hero products were photographed by Kenji Aoki, a celebrated photographer based in New York and noted for his highly artistic style.

The search continues in full force

Slackliners Faith Dickey and Tancrede Melet have also joined ISOI 2.0, with additional videos planned to demonstrate the ongoing search for incredible and the potential people hold within themselves. Inspired by this spirit of exploration and adventure, ASUS and Intel® plan an extensive marketing campaign to get the global customer community involved and moved, encouraging personal stories of achievement and amazement while highlighting some of the best consumer technology in the world.
For more information about In Search of Incredible and to experience the journey, please visit www.asus.com/in-search-of-incredible

Share this post