Razer™, the leading global lifestyle brand for gamers, today announced the launch of RESPAWN by 5 Gum™ in Germany and the UK. Created in collaboration with Mars Wrigley’s 5 Gum™, RESPAWN by 5 Gum, already the #1 gamer gum in the United States*, is now coming to gamers in Europe. Fortified B3, B5, B6, and B12 vitamins, and with zero sugar, RESPAWN by 5 Gum comes in three invigorating flavors – Cool Mint, Tropical Punch, and Pomegranate Watermelon.

Visitors to Gamescom can be the first in the EU to experience RESPAWN by 5 Gum by visiting the Razer stand in hall 8.

Expertise In All The Right Areas

RESPAWN by 5 Gum was developed by Razer and experts from the global innovation team at Mars Wrigley, the world’s top gum maker. This combination of market leaders in the chewing gum and gaming spaces resulted in a superior gum for gamers to keep their minds sharp and satisfy their taste buds. It combines the same great taste and long-lasting flavor of 5 Gum with the special blend of ingredients that made the RESPAWN drink mix so popular with gamers in the United States.

“Chewing can help focus the mind and improve concentration,” said Sean Driscoll, Senior Product Evangelist for Respawn Ltd. “With RESPAWN by 5 Gum, we’re giving gamers a great tasting gum, which has been developed specifically for them and their gaming habits. It’s really exciting to bring this gaming gum to the UK and Germany, and finally satisfy the players who have been clamoring for RESPAWN by 5 Gum since its US launch.”

Tested and Approved by Gamers

A subsidiary of Razer, RESPAWN is the gaming nutrition division, responsible for RESPAWN drink mix and collaboration for RESPAWN by 5 Gum. Feedback from players is a core element of RESPAWN’s development process, to guarantee products meet the unique needs of gamers. During development of this innovative gum, teams from Mars Wrigley and RESPAWN collected quantitative and qualitative data from 25,000 gamers, testing 15 different formulas, and 50 different functional ingredients, to produce the RESPAWN by 5 Gum that gamers enjoy today.

“Gamers are always seeking an edge,” said Peter Strnad, Senior Manager, Global Portfolio for Mars Wrigley. “RESPAWN by 5 Gum has been designed to deliver mental performance from vitamin B5, to support competitive gamers. Gaming is fun and playing at your absolute best matters, that’s why all RESPAWN products, made in partnership with Razer, are designed to help gamers play at their finest.”

Launching on August 24, 2022, RESPAWN by 5 Gum will be available on Amazon in Germany and the UK.

PRICE & AVAILABILITY

COOL MINT – (6 packs of Cool Mint flavor) – £8.99 / €10.49 MSRP

VARIETY – (2 packs of Pomegranate Watermelon, 2 packs of Tropical Punch flavors & 2 packs of Cool Mint) – £8.99 / €10.49 MSRP

Each pack contains a 15-pellet box

Amazon (Germany and UK) – August 24, 2022