Sony introduces 2023 BRAVIA XR TV line-up

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Sony Europe B.V. today announced its 2023 BRAVIA XR TV line-up with Cognitive Processor XR for the ultimate home entertainment experience. There are four new models in the BRAVIA XR range: X95L Mini LED, X90L Full Array LED, A95L QD-OLED and A80L OLED. All models are equipped with features to provide consumers with an immersive experience for watching films, enjoying streaming apps, gaming and more.

2023 BRAVIA XR TVs have the updated Cognitive Processor XR^TM featuring the all new XR Clear Image technology, which improves noise reduction and clarity with motion, reducing blur and creating scenes bursting with action. The Cognitive Processor XR enables better backlight control for increased local dimming zones, increased brightness, and decreased blooming.

Additionally, each model offers Acoustic Center Sync, which synchronises the TV’s audio system with the centre channel of a compatible Sony soundbar turning it into the centre speaker for the ultimate, immersive at-home experience[1]. For consumers looking for an even more captivating sound experience, each model also works with Sony soundbars to offer 360 Spatial Sound Mapping which generates phantom speakers and sound field optimisation. New this year, the X95L features Acoustic Multi-Audio+^TM, elevating the sound in a way that matches the image on screen. The A95L and A80L models feature Acoustic Surface Audio+^TM with actuators that vibrate to produce sound from the entire screen, perfectly matching what’s on the screen.

[1] Compatible soundbars: HT-A9, HT-A7000, HT-A5000, HT-A3000

The 2023 BRAVIA XR line-up also allows gamers to take their PlayStation® 5 gaming to the next level with exclusive features, including Auto HDR Tone Mapping and Auto Genre Picture Mode, for optimised picture quality while gaming and streaming. Other features include an easy-to-use Game Menu where gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access. The Game Menu also allows users to increase the brightness in dark areas to easily spot objects and opponents with the Black Equalizer and can easily take aim on their opponents with six types of crosshairs. New this year is the ability to customise the size of the screen with the Screen Size feature to concentrate gaming with a smaller, focused screen[1]. The A95L model also features Multi-View, where users can watch walk-throughs and gameplay guides side-by-side while simultaneously playing their favourite titles.

Additionally, Sony is keeping its commitment to decreasing plastic usage through its Road to Zero initiative. To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency, and reviewing energy consumption during use. The new Eco Dashboard included on all 2023 models allows users to easily customise energy saving preferences and settings.

“Sony’s new BRAVIA TVs are made to entertain – whether you’re a sports lover, movie fan or a gamer, BRAVIA is the best choice”, said Masashi Takiguchi, current Head of Pan-European Home Entertainment and Sound and the incoming President of Sony Europe. “The new models are uncompromising in realising our vision and bring together decades of Sony’s expertise in the TV, film and gaming industries.”

Key BRAVIA XR line-up features:

Cognitive Processor XR with XR Clear Image: The Cognitive Processor XR replicates content the way people see and hear for an incredibly lifelike experience. The latest iteration of the Cognitive Processor XR for 2023 enters a new chapter in its development with advanced XR Clear Image. This technology further reduces noise and reduces motion blur, creating scenes that burst with life.
Elevate the experience with Sony’s sound products: Sony’s new BRAVIA XR TVs are an excellent match for an array of Sony sound products, such as the HT-A9 Home Theater System or the HT-A7000, HT-A5000 and HT-A3000 soundbars. 360 Spatial Sound Mapping, a new frontier of spatial sound technology, is the latest addition to models HT-A7000, HT-A5000 and HT-A3000. By calibrating sound to the chosen viewing room, the technology creates multiple optimally arranged phantom speakers for a wider and more immersive cinematic sound field.[2]
XR Backlight Master Drive: Powered by Cognitive Processor XR™, the XR Backlight Master Drive uses a Sony-developed local dimming algorithm to control thousands of tiny, ultra-dense Mini LEDs with absolute precision and independence, delivering extraordinary brightness, impressive dynamic range, deep blacks, and beautifully natural colours.
Acoustic Center Sync: Pairs perfectly with Sony soundbars – Acoustic Center Sync synchronises the TV speakers with select Sony soundbars to reinforce the centre speaker channel for clearer, fuller dialogue and more immersive sound. When paired with Sony Home Audio products, consumers can expect a truly exceptional at-home viewing experience.[3]
Perfect for PlayStation® 5 and gaming functions: Gamers can take their PlayStation® 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode that optimise picture quality while gaming and streaming.[4] With the newly added Game Menu, it has never been easier to fine-tune gaming settings and assist functions. All the essentials are at the gamer’s fingertips for on-the-fly adjustments. Additionally, the BRAVIA XR A95L features multi-view settings, making it easier than ever to watch walk-throughs and gameplay guides side-by-side while playing your favourite titles.
BRAVIA CORE: BRAVIA CORE[5] is a pre-loaded movie app that comes with 5, 10 or 15 movie credits for redemption to watch the latest releases and popular classics, and up to 24 months of unlimited streaming, with the purchase of a BRAVIA XR TV. Featuring BRAVIA XR technology, Pure Stream™[6] and IMAX® Enhanced[7] format, content is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE Calibrated Mode, movies will automatically adjust to the optimal picture settings including IMAX® Enhanced mode to bring the cinematic experience home. Over time, the app experience will be enriched with new features.
Crunchyroll^® remote button: The Crunchyroll remote button[8] gives BRAVIA users one-touch access to one of the world’s largest anime library, a collection of more than 18,000 hours of anime, comprising more than 44,000 episodes and feature films, translated into multiple languages. Simulcasting is also accessible, so Japanese titles can be watched from abroad following broadcast in Japan[9].
BRAVIA CAM: BRAVIA CAM can detect the viewer’s position to optimise the picture and sound according to room environment and viewing distance, making video communication simple with family and friends on a large screen.[10]
Google TV: See 700,000+ movies and TV episodes, all in one place. Google TV brings everyone’s favourite content from across apps and subscriptions and organises them. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across apps.[11]
Built with sustainability in mind: During manufacturing, Sony is reducing overall plastic usage by approximately 60%[12], and is cutting emissions by approximately 15% by using smaller and lighter packaging during transportation.[13]
All Eco settings in one place: The Eco Dashboard keeps all user settings in one place, making it easier to change them individually or in one go. With the Easy Setup option, users can optimise settings for their viewing environment.

[1] Available via a future firmware update.

[2] Compatible soundbars: HT-A9, HT-A7000, HT-A5000, HT-A3000

[3] Compatible soundbars: HT-A9, HT-A7000, HT-A5000, HT-A3000

[4] To activate Auto HDR Tone Mapping, must enable feature when pairing TV and PS5 for the first time; or will need to disconnect TV and PS5, perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85L.

[5] Purchase an eligible TV and register for BRAVIA CORE™ by February 23, 2026 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for more details see https://www.sony.net/bravia-core. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.

[6] User must setup broadband network environment. By default, Pure Stream setting is turned OFF and must be turned ON in BRAVIA CORE settings. BRAVIA CORE offers streaming between 30Mbps-80Mbps once user turns ON Pure Stream. To access Pure Stream at 30Mbps, user must have a minimum internet speed of 43Mbps over Wi-Fi. To access highest quality Pure Stream available at 80Mbps user must have minimum internet speed of 115Mbps over Wi-Fi. Subject to user’s network operator’s video streaming restrictions, BRAVIA CORE automatically selects the best bitrate as following with adaptive streaming functionality based on the internet speed available

[7] IMAX® Enhanced content enables a full IMAX® Enhanced experience on IMAX® Enhanced Certified BRAVIA TV with compatible streaming services such as BRAVIA CORE, or compatible content devices such as Blu-ray players, connected via HDMI input (sold separately).

[8] Button coverage regions: Americas, Europe, and a part of Asia pacific.

[9] Features, content, and availability of programming are subject to subscriber status and vary by region. Additional licensing restrictions may apply.

[10] BRAVIA CAM included with A95L and Z9K. BRAVIA CAM sold separately and optional with X95L, A80L, A90K, X90L, X85L, X80L.

[11] User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.

[12] The products with 60% reduction are only available with certain models and in certain regions.

[13] The 15% is compared to FY18 models. The ratio may vary by model.

Sony’s new BRAVIA XR TV models and key features

BRAVIA XR X95L 4K HDR Mini LED TV (85”, 75”, 65”):

Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colours.
Ultimate backlight control: XR Backlight Master Drive technology fine tunes the picture resulting in deep blacks and natural colours reinvigorating movies and games.
Mini LED contrast and colour: See ultimate contrast from thousands of Mini LEDs and billions of accurate colours controlled by the precision of XR Backlight Master Drive and XR Triluminos Pro technologies.
Google TV: See 700,000+ movies and TV episodes, all in one place. Google TV brings everyone’s favourite content from across apps and subscriptions and organises them. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across apps.[1]
Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX® Enhanced[2] movies included with the BRAVIA CORE app, exclusively on select Sony TVs.[3]
Perfect for PlayStation® 5: Take PlayStation® 5 gaming to the next level with exclusive features: Auto HDR Tone Mapping and Auto Genre Picture Mode, for optimised picture quality while gaming and streaming.[4]
All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.
HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features: 4K/120, VRR, and ALLM.[5]
Picture and sound precisely aligned: With Acoustic Multi-Audio and Dolby Atmos support, frame tweeters, in addition to traditional TV speakers, elevate the sound so what the user hears matches the picture they see.[6]
Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision[7], IMAX® Enhanced[8], and Netflix Adaptive Calibrated Mode[9].
More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image technologies.
X-Anti Reflection and X-Wide Angle: Minimised reflection for a distraction-free viewing experience and vivid real-world colours from any angle while retaining more colour and brightness.
Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronises the TV speakers with select Sony soundbars to reinforce the centre speaker channel for clearer, fuller dialogue and more immersive sound.[10]
Enhanced TV experience with BRAVIA CAM: Video chat with friends and family and allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating location.
All Eco settings in one place: The Eco Dashboard keeps all user settings in one place, making it easier to change them individually or in one go. With the Easy Setup option, users can optimise settings for their viewing environment.
The smooth, aluminium Seamless Edge Bezel will harmonise with any interior
The 3-way aluminium TV stand offers ultimate convenience; choose the standard position, narrow position for smaller furniture surfaces, or the raised position to tuck your soundbar underneath.

More information: https://www.sony.co.uk/bravia/products/x95l-series

[1] User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.

[2] IMAX® Enhanced content enables a full IMAX® Enhanced experience on IMAX® Enhanced Certified BRAVIA TV with compatible streaming services such as BRAVIA CORE, or compatible content devices such as Blu-ray players, connected via HDMI input (sold separately).

[3] Purchase an eligible TV and register for BRAVIA CORE™ by February 23, 2026 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://www.sony.net/bravia-core. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.

[4] To activate Auto HDR Tone Mapping, must enable feature when pairing TV and PS5 for the first time; or will need to disconnect TV and PS5, perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85L.

[5] Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you’re playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.

[6] Dolby Vision and Atmos content compatible with streaming services or compatible content device connected via HDMI input (sold separately).

[7] Dolby Vision and Atmos content compatible with streaming services or compatible content device connected via HDMI input (sold separately).

[8] IMAX® Enhanced content enables a full IMAX® Enhanced experience on IMAX® Enhanced Certified BRAVIA TV with compatible streaming services such as BRAVIA CORE, or compatible content devices such as Blu-ray players, connected via HDMI input (sold separately).

[9] Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse

[10] Compatible soundbars: HT-A9, HT-A7000, HT-A5000, HT-A3000

BRAVIA XR X90L 4K HDR Full Array LED TV (98”, 85”, 75”, 65”, 55”):

Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colours.
Full Array LED contrast and colour: With brightness approx. up to 130% compared to the previous year’s model (the X90K), precisely controlled backlighting, see enhanced contrast and billions of accurate colours, controlled by XR Contrast Booster and XR Triluminos Pro technologies.
Google TV: See 700,000+ movies and TV episodes, all in one place. Google TV brings everyone’s favourite content from across apps and subscriptions and organises them. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across apps.[1]
Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX® Enhanced[2] movies included with the BRAVIA CORE app, exclusively on select Sony TVs.[3]
Perfect for PlayStation® 5: Take PlayStation® 5 gaming to the next level with exclusive features: Auto HDR Tone Mapping and Auto Genre Picture Mode, for optimised picture quality while gaming and streaming.[4]
All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.
HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features: 4K/120, VRR, and ALLM.[5]
Picture and sound precisely aligned: With Acoustic Multi-Audio and Dolby Atmos support, sound positioning tweeters, in addition to traditional TV speakers, elevate the sound so what the user hears matches the picture they see.[6]
Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision[7], IMAX® Enhanced[8], and Netflix Adaptive Calibrated Mode[9].
More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image technologies.
Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronises the TV speakers with select Sony soundbars to reinforce the centre speaker channel for clearer, fuller dialogue and more immersive sound.[10]
Enhanced TV experience with BRAVIA CAM: Video chat with friends and family and allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating location.
All Eco settings in one place: The Eco Dashboard keeps all user settings in one place, making it easier to change them individually or in one go. With the Easy Setup option, users can optimise settings for their viewing environment.
The smooth, aluminium Seamless Edge Bezel will harmonise with any interior.
The 3-way aluminium wedge TV stand[11] offers ultimate convenience; choose the standard position, narrow position for smaller furniture surfaces, or the raised position to tuck your soundbar underneath.

More information: https://www.sony.co.uk/bravia/products/x90l-series

[1] User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.

[2] IMAX® Enhanced content enables a full IMAX® Enhanced experience on IMAX® Enhanced Certified BRAVIA TV with compatible streaming services such as BRAVIA CORE, or compatible content devices such as Blu-ray players, connected via HDMI input (sold separately)