JBL®, premier audio brand, announces a game-changing partnership with Malbon Golf, the go-to lifestyle brand in the golf space. In a relentless pursuit of blending culture, music, and sports, this dynamic duo is unleashing limited-edition drops, custom gear and an electric lineup of events.

Golf strong and go long. Inspired by their shared drive to champion self-expression, the partnership will celebrate individuality with a premium selection of exclusive headphones and speakers. Through this partnership, consumers will be able to personalize favorite JBL headphones and portable speakers with exclusive golf-themed designs found on JBL x ME.

“Collaborating with premier audio brand JBL was an easy decision,” says Stephen Malbon, co-founder of Malbon Golf. “We both approach our respective industries with a fresh outlook and this collaboration speaks to that. Music is intrinsic to the golf experience so together we’ve created a partnership that hits the mark across sound and golf. I’m thrilled to introduce it to the community.”

As Malbon’s official audio partner, JBL will set the stage at the opening of the new Malbon store in Coral Gables on December 5. Featuring a live set from Miami’s own DJ Irie, the event will be attended by notable guests including elite female golfers Emma Carpenter and JBL’s newest brand ambassador, Paris Hilinski, promising an evening filled with music, fashion, and cutting-edge audio. Post-store blitz, JBL will continue to make waves by participating in Malbon’s golf tournament on December 6, where they will take over the 9th hole, ensuring a day packed with golf, music, food, and more.

The partnership between JBL and Paris Hilinski represents a powerful alliance in championing self-expression and amplifying underrepresented voices. As JBL’s latest brand ambassador, Paris aligns with the brand’s ethos, using her influence in golf to bring attention to the underrepresentation of women in the sport. To kick off the ambassadorship, Paris will join JBL in Miami to celebrate and unite music and golf, embodying a powerful message of individuality and leaving a lasting impact on the cultural landscape.

“JBL continues to push the boundaries of successful partnerships and collaborations, reimagining the definition of brand and cultural marketing. This venture into the lifestyle golf space with Malbon Golf is a testament to our innovative thinking,” said Chris Epple, Vice President of Marketing for HARMAN.

The first collaborated drop, featuring the JBL Charge 5, will hit Miami on December 5th. Stay plugged into JBL’s social channels for the latest updates on product releases, upcoming events, and the pinnacle of coolness as JBL and Malbon reshape the intersection of style and sound.