Next Level Racing® is thrilled to announce an exhilarating partnership with Wildlives Media. This collaboration will bring cutting-edge Next Level Racing® cockpits to the forefront of premier motorsport drift events in the USA, including Formula Drift, TYPE S Night Lights, and Fuel Fest.

Wildlives Media is a full-service, full-throttle marketing agency servicing the automotive and aftermarket automotive industry in North America. With a focus on driving eCommerce sales and brand engagement, Wildlives Media has expanded its portfolio to include immersive Event Activation experiences, aligning perfectly with Next Level Racing®’s mission to deliver thrilling and immersive virtual racing experiences.

AJ Anderson, Founder and President of Wildlives Media, expressed his enthusiasm for the partnership, stating, “Having the ability to simulate real driving- whether road racing, rally, or drift, and make it accessible to anyone off the track, is something I could only dream about growing up. Now, being able to offer virtual drifting with Next Level Racing® as part of our program to clients such as Formula DRIFT across the country while partnering with the most innovate Simulator builder in the world, is a game-changer. Partnering with Next Level Racing® allows us to offer an immersive experience that resonates with the fans, elevating the overall engagement and success of our clients’ booths.”

Attendees at select events will have the opportunity to experience the Next Level Racing® GTElite cockpit firsthand, simulating various racing disciplines including road racing, rally, and drift. This collaboration promises to deliver excitement and adrenaline to motorsport enthusiasts and casual fans alike.

“We are excited to join forces with Wildlives Media to showcase the capabilities of our GTElite cockpits in the heart of the action at Formula Drift events and beyond.” Said Kam Khadem, Head of Brand and Strategic Growth at Next Level Racing® “Drifting is an incredibly exciting and diverse category in motorsport, and we are committed to pushing the boundaries of simulated racing aligns in partnership with Wildlives Media. Needless to say we are looking forward to allowing fans to experience the action for themselves during the upcoming season!

Fans can experience virtual drifting on Next Level Racing® GTElite Cockpits at the following events alongside Wildlives Media in 2024:

8 May 2024 | TYPE S Night Lights – Atlanta
9-11 May 2024 | Formula DRIFT Atlanta
1 June 2024 | Fuel Fest Los Angeles
18-20 July 2024 | Formula DRIFT St. Louis
TBD – TYPE S Night Lights Seattle
9-10 August 2024 | Formula DRIFT Seattle
TBD – TYPE S Night Lights Irwindale
18-19 October 2024 | Formula DRIFT Irwindale