JBL, a brand known for pushing the boundaries of sound and design, reintroduces the home audio favorite JBL Authentics 300 and JBL Authentics 200, now in crisp White. 

A truly decorative piece for the home, the JBL Authentics 300 is an all-encompassing Wi-Fi and Bluetooth smart speaker that delivers room-filling professional sound to envelop listeners in 360-immersive audio. With portability to carry music anywhere around the house, JBL Authentics 300 provides a soundtrack to every moment at home. The JBL Authentics 200 home speaker completes the all-new JBL Authentics White series, available March 2025.

Wi-Fi enable to bring room-filling sound throughout the home

JBL Authentics 300 invites listeners to experience music like never before, putting them at the center of every song. For those looking for superior sound in and around the house, the JBL Authentics 300 offers portable high-performance sound with a built-in 8-hour battery. 

Fill any space - big or small - with stereo sound of the JBL Authentics 300. A pair of 1” tweeters bring each song to life, while the full-range 5.25” woofer and down-firing 6.5” passive radiator create deep bass to give the perfect balance, no matter the genre. Delivering distinctive highs and deep bass, enjoy amazing audio performance everywhere at home - from the kitchen to the garden or the next outdoor party. 

Experience everything from podcasts to Internet radio in stunning high definition. Wi-Fi enabled, JBL Authentics 300 streams music through AirPlay, Alexa Multi-Room Music (MRM), Spotify Connect, and Chromecast built-in™, offering listeners more flexibility to leave the room or take a call without interrupting the music.

With JBL Authentics speakers, listeners can create a holistic audio experience throughout the home, or set a different mood in every room. Easily connect two or more JBL Authentics speakers to play a single playlist and get everybody grooving to the same beat. 

Featuring automatic self-tuning, JBL Authentics calibrates and adapts the audio performance whenever the speaker is switched on, so users can sit back and relax knowing the sound will be optimized, no matter where the speaker is placed.

Iconic retro design with a modern day twist 

Taking inspiration from the legendary JBL L100 speaker from the 70s, the JBL Authentics range draws on JBL’s rich history with a modern twist. With a premium aluminium frame, custom synthetic leather-wrapped enclosure and a reimagined Quadrex grille, the JBL Authentics range is designed to make a statement. Now available in White, JBL Authentics will fit any home aesthetic while bringing the powerful JBL sound listeners crave.

Industry-first integration built with Amazon and Google

Featuring an integration built in collaboration with Amazon and Google, JBL Authentics 300 provides listeners simultaneous access to voice assistants on JBL Authentics speakers, allowing users to register both assistants and communicate with Google Assistant or Alexa at the same time via the speaker. With Google Assistant and Alexa available simultaneously, users have the flexibility to communicate seamlessly with either voice assistant and take advantage of their different capabilities. Once enabled, users can choose either voice assistant to play music, control smart home devices, set timers and alarms, and more, just with their voice. After setting up the assistants on the JBL app, just say “Hey Google,” or “Alexa” to get started.

“We’re thrilled to introduce JBL Authentics in White, designed with both style and sound in mind,” said Carsten Olesen, President, Consumer Audio at HARMAN. “At JBL we believe that exceptional audio should be accessible to everyone, and that includes seamlessly integrating our product design into the aesthetics of our consumers’ homes. This new color option offers a fresh, sophisticated look that not only enhances listening experiences, but elevates the design of any space. Our customers value the balance between form and function, and we're proud to offer a product that speaks to both – delivering rich, immersive sound while complementing the unique styles of modern living.”

Easily set up the speakers and browse integrated music services to find new songs and artists through the JBL One app. With the app’s fully customizable EQ settings, users can fully personalize listening experiences.

JBL Authentics will be available in White beginning March 2025 on JBL.com, starting at 349.95. 

*Amazon Alexa and Google Assistant may not be available in all countries or languages. Availability, features, and functionality may vary.