Sony has returned to ISE, the world’s leading AV industry event, to present its latest portfolio of products and solutions that cater to the retail, corporate, education, content and virtual production sectors. Designed to support customers in creating connected experiences, Sony’s booth will showcase its latest offerings - including the new Remote Device Manager for BRAVIA Professional Displays and latest firmware update for the SRG-A40 & A12 PTZ cameras with AI analytics – both of which build upon the existing high-quality technology that customers know and love.

Based in Hall 3, Booth 3E300, Sony is inviting visitors to meet with its industry experts and view the latest demonstrations of its products and solutions that add significant value and enhance creative freedom across its core markets - With dedicated areas that simulate each of its core environments such as a mock-up retail store front, Virtual Production Studio, and new for this year, a dedicated content creation hub. Guests on the booth will also discover Sony’s commitment to ESG, including its Making it, Moving it, Using it and Re-using it initiative, as the company showcases the progress it has made towards a brighter future for all in the AV industry.

“It’s great to be back at ISE presenting our fully sustainable stand and next level of updates in our partnerships, products, technology and solutions that will deliver huge benefits for companies across the retail, education, corporate, and content production sectors” comments Rik Willemse, Head of Sony Professional Displays & Solutions Europe. “We’ve been focusing a lot on our long-term vision and purpose, particularly around our ESG initiatives, and are looking forward to showcasing our many initiatives under our wider Sony Road to Zero plan. There’s no better place to catch up with recent advancements and developments in AV than this industry-defining event.” 

Delivering seamless brand experiences in store

Retailers have undergone a huge digital transformation in previous years to provide immersive shopping environments for their customers. In Sony’s latest State of Retail Technology Report, a chasm has been identified between the priorities of retailers and consumers growing expectations of digital experiences and sustainable practice. To support retailers in continuing to evolve their stores and shopping experiences, visitors to the Sony booth will be able to experience a mock-up store front of UK fashion designer Stella McCartney featuring the BRAVIA BZ40L & BZ30J series of Professional Displays. The flagship BZ-L displays are designed with a strong focus on sustainability and cutting-edge technology featuring Sony’s Deep Black Non-Glare coating technology to deliver incredible picture quality whilst mitigating reflections in even the most challenging lighting conditions like a bright, colourful retail store front. A proportion of these displays are made from recycled materials, including SORPLAS™ and feature advanced components such as a powerful System on Chip (SoC) and an intuitive Eco dashboard, ensuring both efficiency and ease of use. Also, an ambient light sensor optimises power consumption, contributing to impressive low EPREL energy rankings across the lineup. As an exciting addition to the booth this year, Sony’s new AI Edge Analytics technology, AITRIOS, will be showcased to show visitors how AI can transform their retail stores and enrich the shopping experiences for customers.

Futureproofing displays for our customers

To further enhance its BRAVIA 4K Professional Display line-up, Sony has today launched its new cloud-based provisioning, control & monitoring service, Remote Device Manager (RDM), that will save time and money for integrators and end customers during installation, operation and trouble shooting. Deployed on site via Zero-Touch Provisioning, RDM will deliver new features for control and monitoring of its BRAVIA displays, including the ability to remotely update software, monitor the status of multiple displays, detect abnormal states and capture screenshots.

Alongside this development, Sony will also be showcasing the 23 new members and industry leaders added to its AV Alliance and Technology Partner Network. This continued expansion adds to an already existing portfolio of over 60 organisations from across Europe and other parts of the world. Sony’s AV Alliance Partner Network is powered by strategic alliances across the industry, offering compatible software and hardware solutions that deliver enhanced value, compatibility, and creative freedom to its lineup of BRAVIA Professional Displays.

Connecting employers and employees in a modern sustainable workplace

More and more businesses are prioritising sustainable products and solutions, with Sony’s recent survey unveiling that around 8 in 10 businesses are willing to pay over 20% more for AV products that are either made sustainably or operate with greater energy efficiency. The booth will have a dedicated area for corporate solutions showcasing the BRAVIA BZ-L range and its sustainable meeting room efficiencies, TEOS Workspace Solution & corporate partner integrations for Control systems, Workspace solutions and UC hardware. The latest business laser projectors from Sony such as the VPL-PHZ61 and VPL-FHZ85 will also be on display.

Making higher education more accessible 

Sony delivers a range of advanced solutions that transform teaching and hybrid learning to make lessons more engaging as well as providing support for teachers and inspiring every student. On the booth Sony will be showcasing demo videos of our brand-new Ver. 3.0 firmware update for SRG-A40 and SRG-A12, with its built-in AI PTZ Auto Framing. The new update features Fixed Angle Position where the PTZ Auto Framing will pause, and the angle of view will automatically move and hold the predefined area. It also features Tracking Range, which allows PTZ Auto Framing performed only within the pre-defined area, and another function featuring a new Composition Preset Recall via IR Remote Commander, where new preset angles configured with Composition Preset can be recalled using assignable buttons on the supplied IR Remote commander. You will be able to set three compositions such as ‘full body’, ‘waist’ and ‘closeup’ for better framing experiences. Visitors can also view the 4K pan-tilt-zoom cameras line-up, including the SRG-X40UH. ​

For the 1^st time at ISE: Showcasing Sony’s Content Production Solutions and Experts

Whether it’s for streaming live events, creating high-impact commercial content, or producing engaging training materials, Sony will debut a dedicated content production hub to show its solutions that meet the needs of organisations who aim to elevate their brands and differentiate within the market.

“As the AV landscape continues to evolve in focus, over the past few years ISE has adapted to suit by bringing a blend of AV and content production to visitors wanting to elevate their brand. We are looking forward to showcasing our extensive portfolio of live and content production solutions aimed at setting the stage for more engaging communications, extending the reach of companies' live events, seminars and meetings to their internal and external audiences alike,” comments Norbert Paquet, Head of Live Production Solutions, Sony.

This hub will demonstrate the connected experience which Sony is constantly building upon and enhancing. Its live and content production solutions support brands looking to advance and streamline their content creation, production and distribution. For content capture, Sony’s latest AI-based camera solutions - the PTZ auto framing BRC-AM7 camera and PXW-Z200 - will be demonstrated, giving visitors an opportunity to experience AI-powered technology and flagship image quality. For production workflows, the XVS-G1 live production switcher and software-based M2L-X switcher are ideal solutions for live productions where the content can also be managed and distributed through Sony’s Ci Media Cloud Platform.

The virtual production zone of the booth will be making a return, showing off the cutting-edge Crystal LED VERONA achieving both deep blacks and anti-reflection simultaneously. Visitors to the Sony booth will be able to see Sony’s virtual production offering for corporate, AV and broadcast applications through a set up with VENICE 2 and the BVM-HX310 monitor demonstrating a live video feed. Upgrades have been made recently which make virtual production more accessible and viable for industry-applications, such as the recent version of Sony’s unique virtual production tool set.

Sony’s Crystal LED ZRD-CH12D 165” display will be showcasing the exceptional picture quality for automotive design simulation applications, and visitors will be able to enjoy interacting with content on the screen and immerse themselves in the experience.

Following the launch in September Sony’s BRAVIA Projector 8 & 9 will make their debut at the show, and visitors will also be able to experience our flagship VPL-GTZ380 projector on the Trinnov booth, 1F500.

Initiatives with the environment in mind 

Sony Group is implementing a long-term environmental plan called “Road to Zero”, which aims to reduce environmental footprint to zero by 2050. As part of this, Sony established the "Green Management 2025" environmental medium-term targets that will take effect from FY2021 through FY2025. To support Road to Zero, Sony’s ‘Making it, Moving it, Using it’ initiative targets multiple different aspects of the product lifecycle such as reduction of virgin plastic use, improvement of transportation efficiency, and reviewing energy consumption during use to reduce the environmental impact.

Sony’s very own recycled plastic SORPLAS™ has been integrated into BRAVIA BZ-L series since Summer 2023. All 15 models incorporate sustainable elements – from the use of SORPLAS™ recycled plastic and less ink usage on the cartons to an optional stand for less waste and Eco Dashboard for better understanding power consumption based on settings configuration. 

Earlier in December, Sony Europe was awarded the EcoVadis Gold medal – a well-known global platform that provides sustainability ratings and assessments for businesses. This means that we’re among the top 5% most sustainable companies assessed worldwide by EcoVadis.

Join Sony’s Christopher Mullins, Head of BRAVIA & Projector Marketing and Adam Dover, Senior Trade & Marketing Manager on Thursday 6^th February, 13:30 CET on the CEDIA stage (2F350) to uncover how one of the biggest technology manufacturers in the world are supporting customers and the wider AV residential industry in an increasingly sustainable-focused world, where technology advances are accelerating and the demand for quality consumption is increasing.