23 - 04 - 2026
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JBL announces the JBL Live 780NC over-ear and JBL Live 680NC on-ear headphones, built for all-day listening without compromise. The new JBL Live series makes its official debut at SXSW inside the JBL Livebrary at 3TEN at Austin City Limits Live, a reimagined library concept designed around headphone-first listening. Within the space, guests can explore curated artist collections and dedicated demo stations that put the JBL Live series at the center of the SXSW experience. 

A soundtrack for the day-to-day

Featuring 40mm dynamic drivers for excellent audio performance, the new Live headphones bring any playlists and podcasts to life with clearer, more detailed sound. Listen uninterrupted with True Adaptive Noise Cancelling 2.0. Real-time noise filtering and upgraded processing power deliver improved noise reduction, turning down even more distractions than before. 

“Our JBL Live headphones strike a perfect balance between great sound and distinctive design”, said Carsten Olesen, President of Consumer Audio at HARMAN. “The design changes are clear to see but we have also taken care to improve audio performance with new Hi-Res Audio-enabled drivers, and refined, AI-trained noise cancellation algorithms to deliver more accurate, high-quality experience available at this price point.” 

Slimmer, lighter, and sleeker

The new JBL Live headphones feature a complete redesign, made to look and feel good all day long. Blending style with performance, the new headphones have sleek metallic accents and smooth hardware that enhance the look and feel, with a fully foldable design and soft-touch ear cushions. Whether it’s a bold statement with the new Green and Blue finishes or neutral tones like Champagne, White, or Black, there’s a color to match any vibe. 

Productivity on the move 

Take calls from anywhere with crystal-clear voice quality and minimal outside noise. The JBL Live features 2 beamforming mics with an enhanced AI-trained noise-cancellation algorithm. Now with JBL Spatial Sound enhancements, escape from the daily commute and be immersed in the world of any movie or podcast. 

Equipped with a new customizable button and touch controls, and Personi-Fi 3.0, JBL Live headphones are designed to create a more personalized listening experience that fits every moment.

JBL Live 780NC ($249.95) and JBL Live 680NC ($159.95) will be available for order on March 12 at JBL.com, with product shipping on March 15. Both headphones will launch in Blue, Green, Champagne, Black, and White. 

JBL Live 780NC (Over-ear) JBL Live 680NC (On-ear)
JBL Signature Sound

40mm dynamic driver with compound diaphragm 

JBL Spatial Sound 3.0

Personi-Fi 3.0

Personal Sound Amplification

Low Volume EQ

LDAC for Hi-Res Audio Wireless on compatible devices

40mm dynamic driver with compound diaphragm

JBL Spatial Sound 3.0

Personi-Fi 3.0

LDAC for Hi-Res Audio Wireless on compatible devices

Noise cancelling

True Adaptive Noise Cancelling 2.0 with 6 mics

True Adaptive Noise Cancelling 2.0 with 4 mics

Call quality

2-Mic Perfect Calls 2.0 with 2 beamforming mics & AI trained Algorithm

Call Equalizer

Sound Level Optimizer

2-Mic Perfect Calls 2.0 with 2 beamforming mics & AI trained Algorithm

Call Equalizer

Sound Level Optimizer

Controls & App

Customizable Button & Touch Control 

JBL Headphone App

Customizable Button & Touch Control 

JBL Headphone App

Battery life

Up to 80 hours of battery life** plus 4 hours with 5 minutes of Speed Charge

Up to 80 hours of battery life** plus 4 hours with 5 minutes of Speed Charge

Colors

Black, Blue, White, Champagne, Green

Black, Blue, White, Champagne, Green

Price

$249.95

$159.95

**80 hours of battery without ANC, 50 hours of battery with ANC, on average