13 - 09 - 2026
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ASUS today announced that it will showcase its latest ProArt creator solutions at IBC 2026. Covering the latest innovations for the modern creator journey, the lineup spans professional SDI monitors, advanced OLED display technology, and AI-accelerated creation powered by NVIDIA RTX Spark. ASUS will show how AI now touches every stage of production: from on-device generation and inference on ultra-portable hardware, to remote access to full workstation-class GPU power, to real-time AI video generation on multi-GPU workstations.

The event takes place between September 11–14 at the RAI Amsterdam Convention Centre, Booth Hall 11, B36.

IBC is a global meeting point for the media, entertainment, and technology industries, bringing together broadcasters, content owners, solution providers, and creative technology professionals to explore innovations shaping content creation, production, and delivery. At the show, ASUS will demonstrate how AI, color-accurate displays, and scalable computing platforms can help creators and studios move faster from concept to finished content.

ProArt P16 & P14 RTX Spark: Next Era of AI PC

At the center of the ASUS AI creator story are ProArt P16 (RTX Spark) and ProArt P14 (RTX Spark), slim Windows creator laptops built for personal AI-agent workflows. Powered by RTX Spark, they combine up to 128GB of unified memory with 1 petaflop of AI performance, enabling advanced workloads such as world-building and cinematic IP LoRA training for consistent characters, scenes, and visual styles, as well as running LLMs with up to 120B parameters. ASUS Lumina Pro OLED displays, featuring a 120Hz refresh rate and up to 1,600 nits peak brightness, are purposefully paired with this agent-ready AI platform to help creators and AI developers tackle demanding workflows directly on-device — from rapid AI concept ideation and automated rotoscoping to agentic AI workflow mastering professional skill level of tools for 90GB+ 3D project rendering, 4K generative video, and 12K 4:2:2 video editing. Official ComfyUI workflow verification and a bundled Google AI Pro subscription further extend these capabilities into a uniquely integrated ProArt ecosystem, bridging powerful on-device AI with cloud-based tools for seamless hybrid AI creative workflows.

ProArt Creator Platforms: Built for Specialized Creative Performance

For creators who prioritize specialized performance, ProArt offers equally powerful choices. ProArt P16 with GeForce RTX 5090 delivers the most demanding graphics power and fastest AI generative speed. ProArt PX13, powered by an AMD Ryzen™ AI Max+ 395, combines efficient integrated CPU/GPU/AI computing with a flexible 360° design, making it ideal for high-resolution video workflows and mobile creation. ProArt PZ14 introduces the most powerful ASUS creator tablet with Snapdragon® X2 Elite AI performance. ASUS also advances AI creativity with MuseTree, now integrated with the FLUX.2 model and Idea Craft for natural-language visual and video generation.

GR1X Twin

ProArt GR1X Mini PC: Create Without Limits. Your AI Agent, Always On

ProArt GR1X is a compact Agentic AI desktop powered by RTX Spark, designed for creators, developers, and AI professionals tackling demanding AI and creative workflows. Delivered on the trusted Windows platform, it delivers up to 1 petaflop of FP4 AI performance and 128GB of unified memory, enabling large AI models, AI agents, and professional creative workloads to run entirely on device.

Built for 24/7 sustained operation, its 150 × 150 × 51 mm palm-sized design combines workstation-class capability with advanced thermal engineering. A precision-engineered dual-fan cooling system with 218 fan blades, up to 1.6X greater thermal coverage, and seven-level fan control helps sustain performance under demanding workloads while keeping acoustics remarkably quiet.

With support for up to four 4K displays, ProArt GR1X provides a powerful multi-screen workspace for AI development, 3D creation, video production, and agentic AI workflows.

ProArt RTX Spark Laptop

ASUS XG Core x Zenbook 14: Your Studio, Wherever You Create 

ASUS will pair ASUS XG Core with a Zenbook 14 on the show floor to demonstrate how an ultrathin laptop can instantly gain desktop-class graphics performance through a single USB4®-compliant USB Type-C® cable. The demo shows how the same portable device that struggles with color-graded 4K timelines and GPU-accelerated 3D viewports can transition smoothly to more demanding creation and entertainment workflows at a desk — without teardown, a docking station, or sacrificing portability when it is time to travel.

Powered by the AMD Radeon RX 9060 XT LP with 16GB GDDR6 VRAM, ASUS XG Core runs AI image generation and LLM inference locally through native support for ComfyUI, LM Studio, Ollama, and more, with excellent compatibility—supporting host devices with USB4 or Thunderbolt™ 3 (or above) via USB-C®, an ultra-compact 144 x 117 x 39 mm chassis, and plug-and-play setup make it a flexible external GPU solution for ultra-thin laptops, mini PCs, and handheld devices.

ProArt Display OLED PA27UCDV

ProArt Displays - Unrivaled Visual Brilliance

ASUS will expand its ProArt OLED monitor lineup with the ProArt Display OLED PA27UCDV, a 26.5-inch 4K HDR QD-OLED monitor featuring LuxPixel technology to reduce glare and reflections, up to 1,000 nits peak brightness, 99% DCI-P3 color gamut coverage, Delta E < 1 color accuracy, and a 120Hz refresh rate. Designed for color-critical content creation and efficient multitasking, PA27UCDV offers dual Thunderbolt 4 ports with up to 140W power delivery and daisy-chain support, along with HDMI® 2.1, DisplayPort™ 1.4 with DSC, a built-in USB hub, and Auto KVM. Its slim, minimalist profile adds a sleek, refined look to any workspace. Combined with high-speed performance, precise color, and advanced connectivity, PA27UCDV is an ideal monitor for working with fast-moving HDR content.

For professional video production, the ProArt Display OLED PA27USD and ProArt Display PA32USD add 4K HDR QD-OLED panels, 1,000-nit brightness, 99% DCI-P3 coverage, built-in motorized calibration, and a 240 Hz refresh rate. The PA27USD provides 12G-SDI connectivity for uncompressed 4K video signals, while the PA32USD offers dual 12G-SDI ports for greater production flexibility. Visitors can explore post-production workflows using Blackmagic UltraStudio via 12G-SDI connectivity and experience precise, vivid colors directly on ProArt displays.

Pro-ET900A-X9

Agent-Ready Workstations: From Real-Time Creation to Always-On AI Agents 

The ProArt RTX 5090 PC Build x MuseCore shows how the ProArt ecosystem — including motherboard, graphics card, AIO cooler and chassis — works together as a stable, high-performance platform for remote creative computing. MuseCore turns the ProArt RTX 5090 PC into a remote compute engine that creators can reach from a lightweight laptop or tablet through a preset URL, supporting a “work like it’s local, create anywhere” workflow.

MuseCore helps creators discover and launch AI models from Hugging Face and CivitAI directly in-platform, then run them through ComfyUI or Stable Diffusion to turn one-off experiments into stable, repeatable pipelines with full creative control. MuseCore Gallery automatically catalogs every AI-generated asset, giving creators a centralized place to review, select, and deliver content for larger media projects.

ASUS will also showcase ExpertCenter Pro ET900A X9, a high-performance workstation engineered to accelerate the next generation of content creation. Through a live demonstration of real-time AI video generation, visitors will see how the system helps creators rapidly transform ideas into visual content and iterate on creative concepts. Powered by an AMD Ryzen Threadripper™ PRO 9995WX 96-core processor and a multi-GPU configuration featuring one NVIDIA RTX PRO 6000 Blackwell Max-Q GPU and two NVIDIA RTX PRO 5000 Blackwell 72GB GPUs, ExpertCenter Pro ET900A X9 delivers the parallel computing performance required for generative AI, high-resolution video editing, visual effects, 3D rendering, and virtual production.

ExpertCenter Pro ET500I W8 paired with the ASUS UGen Intel® Arc™ Pro B70 32GB accelerator delivers a powerful on-premises AI inference solution for enterprise and professional users. Equipped with 32GB of dedicated VRAM and optimized for generative AI workloads, the platform enables local deployment of large language models, AI agents, and content creation applications while maintaining data privacy and control.

01_ProArt-B850-CREATOR-WIFI-NEO

ProArt Motherboards & Graphics: Built to Grow with Your Workflow

The ProArt GeForce RTX 5090 is a groundbreaking graphics card engineered to deliver top-tier AI and creative performance within a remarkably compact 2.5-slot form factor. The first-ever 2.5-slot RTX 5090 features a double flow-through design, liquid metal thermal compound, and a vapor chamber for 11% better cooling efficiency in a 27% smaller footprint. Powered by NVIDIA Blackwell architecture and 32GB of GDDR7 memory, it delivers 3352 AI TOPs and next-generation performance for demanding creative and AI workflows. An integrated USB Type-C port also offers streamlined display connectivity for multi-monitor setups and creative peripherals.

ASUS will also showcase the ProArt motherboard series designed to empower creators and AI developers with workflow-focused computing solutions. The lineup includes the ProArt X870E-Creator WiFi, ProArt Z890-Creator WiFi, and new ProArt B850-Creator WiFi Neo, each built to support demanding creative and AI workloads such as video production, 3D design, visual effects, and AI development. With high-bandwidth connectivity, multi-GPU capabilities, ultra-fast storage support, and advanced networking, these motherboards help creators accelerate data-intensive workflows and efficiently manage large assets and datasets.

For professionals who require exceptional performance, expandability, and reliability, the Pro WS motherboard series includes the Pro WS W890E-SAGE SE, Pro WS W890-SAGE, Pro WS WRX90E-SAGE SE, and Pro WS TRX50-SAGE WIFI A. These motherboards support the latest Intel® Xeon® and AMD Ryzen Threadripper Pro and Threadripper processors, extensive PCIe® 5.0 expansion for multi-GPU configurations, ECC DDR5 R-DIMM memory, high-speed storage, and up to two 10G Ethernet ports, helping studios build reliable and scalable workstations for demanding production environments.

ProArt Masters Talks at IBC 2026

As part of the ongoing ASUS commitment to the global creator community, the renowned ProArt Masters Talks series returns to IBC 2026 with sessions led by respected voices in color science, virtual production, and hardware innovation — including a dedicated panel on how AI is transforming 3D and creative workflows. For more information on the speakers and event timetable, please visit: https://www.asus.com/proart/proartevents/ibc/.

Date

September 12

September 12

September 12

Time (CEST)

11.00 a.m. – 11.30 a.m.

2.00 p.m. – 2.30 p.m.

3.00 p.m. – 3.30 p.m.

Topic

How to Find the Best AI PC & RTX Solution for Every Workflow

Mastering Your HDR Workflow: Adobe Premiere Pro Meets ASUS ProArt

Pixel Perfect: Professional Calibration with the ASUS ProArt PA27USD

Master’s name

Sabour Amirazodi

Jason Druss

Cristóbal Bolaños

Position &
company

Enterprise Platform/Studio Tech Marketing

NVIDIA

Principal Product Marketing Manager

Adobe

Colorist & Display Calibration Specialist

Cristóbal Bolaños

Introduction

From ideation to final render, every creator's workflow is different. This session breaks down how to match your creative workflow with the right Al PC and RTX solution-comparing RTX Spark (laptop & Mini PC) with GeForce RTX (up to 5090-level DIY PCs) or RTX Pro 6000- so you can create faster, smarter, and without limits

·       Where HDR color workflows stand today, and the challenges editors and colorists still face

·       How Adobe Premiere Pro's Color Mode is elevating your HDR color workflow

·       How the right display and AI-powered compute solutions support accurate, trustworthy results

·       How HDR workflows will evolve over the next three years

·       Building a reliable color-critical monitoring workflow

·       Professional calibration of the PA27USD

·       Achieving extremely low Delta E results

·       Using the display confidently for professional grading and finishing

Biography

As Creative Director and visual effects producer, Sabour brings over 17 years of multi-platform experience in location-based entertainment, interactive gaming, experiential marketing, and media production

Jason Druss is Principal Product Marketing Manager for Premiere at Adobe. Before Adobe, he spent 15 years as a Film Colorist at places like NFL Films and Warner Bros. Discovery

Professional colorist and display calibration specialist focused on color-critical workflows, mastering, and professional monitor calibration

Date

September 13

September 13

September 13

Time (CEST)

11.00 a.m. – 11.30 a.m.

2.00 p.m. – 2.30 p.m.

3.00 p.m. – 3.30 p.m.

Topic

Right-sizing Your AI Studio: Choosing Between RTX and DGX Spark

From Concept to Creation with ComfyUI

Maximizing Your Footage with ProArt Display 

Master’s name

Rafi Nizam

Eric Solorio

Dale Campbell 

Position &
company

Co-founder & Chief Creative Officer, Falcon & Storm

Creative Technologist, Comfy

Director of Photography 

Introduction

·       Tailored hardware setups for indies to enterprises

·       How DGX Spark & ASUS GX10 drive high-end Enterprise AI workflows

·       RTX Spark's impact on Creatives

Explore how AI and ComfyUI can fit into practical creative workflows, from early ideation and pre-production to final content creation. This session will demonstrate how AI can be used to develop visual references, turn those references into video, and rapidly explore creative directions. We’ll also look at how tools like Comfy MCP can assist with prompting, idea generation, and batch workflows, while highlighting how open-source models can bring parts of these creative workflows directly onto your own computer or laptop.

Capturing beautiful images in great locations is expected, but following that through and getting the most out of them during post production is often left to chance. 

In this talk Dale will look at some examples of working with footage captured on the PYXIS 12K and how ASUS monitors help him get the most out of his footage.

Biography

Award-winning creative leader Rafi Nizam blends storytelling and emerging tech to transform entertainment studios, big tech, and startups

Eric Solorio is a Creative Technologist and AI content creator specializing in generative video, visual storytelling, and experimental AI workflows. Currently at ComfyUI, he explores new ways to combine open-source generative AI with traditional filmmaking, animation, and VFX techniques.

Through his work as @enigmatic_e, Eric creates practical experiments that push emerging AI tools beyond their typical use cases—from advanced camera movement and video transformation to creative workflows designed for artists and creators. His work focuses on making complex generative techniques approachable, visual, and easy to experiment with.

Dale is a filmmaker from the UK who has created campaign films for many global Car, lifestyle & fashion brands.

He recently projects have taken him to Iceland, Norway, Guatemala, Morocco and many other beautiful parts of the globe.