The Hainan government and Microsoft China today announced comprehensive collaboration to enable Hainan in its ambition to become the “Hawaii of China,” transform Hainan into an international tourism destination and a powerhouse of software development. In the memorandum of understanding (MOU) signed today, both parties agreed to form a long-term partnership, cooperate strategically on incubating the application of informatization, nurturing the software industry, developing the next generation of IT, cultivating talent, and protecting intellectual property rights. Guests from Hainan government and Microsoft present at the signing ceremony included Luo Baoming, secretary of the Hainan Provincial Committee, Sun Xinyang, secretary-general of Hainan province, Li Guoliang, vice governor of Hainan Province, and Orlando Ayala, corporate vice president, chairman of Emerging Markets, Ralph Haupter, corporate vice president, chairman and CEO of Microsoft Greater China Region, Ya-Qin Zhang, corporate vice president, chairman of Microsoft Asia-Pacific R&D Group, and Sandy Gupta, CTO of Microsoft China.

Luo Baoming, secretary of the Hainan Provincial Committee, said, “Hainan is committed to becoming a world-class international tourism island characterized by sustainable and efficient, low-carbon local industries and the information technology is the critical foundation for realizing this. By partnering with world-leading IT companies like Microsoft, Hainan can leverage innovative technologies to upgrade and enhance industries including tourism, real estate, transportation, maritime and agriculture, and accelerate Hainan’s transformation into an international tourism island. The MOU reflects both sides’ vision and commitment to Hainan’s bright, sustainable future.”

Orlando Ayala, corporate vice president, chairman of Emerging Markets, extended his congratulations on the partnership, adding, “Information technology and intelligent applications are playing an increasingly important role in developing more sustainable industries, including the tourism industry. This is vitally important because Asia Pacific is quickly becoming the world’s most popular region for tourists, and China is expected to become the leading tourism destination over the next decade. Microsoft has always been committed to helping industries transform through technological innovation and we look forward to working closely with the Hainan government to enhance the competitiveness of Hainan’s tourism industry and accelerate their transformation into a sustainable international tourism island.”

Ralph Haupter, corporate vice president, chairman and CEO of Microsoft Greater China Region, said, “Microsoft is honored to be in this strategic partnership with the Hainan government. Over the last 20 years, Microsoft has invested throughout the country as a part of its long-term commitment to partnering in developing an innovative, competitive and talented China. With comprehensive strengths in devices and services, from client to cloud, Microsoft China has the capabilities and is committed to supporting the Hainan government in promoting local industries, driving economic transformation and creating a model of eco-friendly international tourism.”

As the only tropical island in China, Hainan is the weathervane of China’s tourism industry. The construction of Hainan as an “international tourism island” was elevated in status to one of national strategy as it is seen as playing an essential role in China’s overall development. Under the MOU, Microsoft and the Hainan government will work together to improve Hainan’s competitiveness in information technology and help develop information-based industries, which will facilitate the smooth, rapid upgrade of the local industrial sector and support intelligent tourism industry growth.

Microsoft demonstrated tailor-made, forward-looking tourism solutions at the Bo’ao Forum, including innovative service experiences such as no-contact, motion sensing and multi-touch technology; the integration of the Hainan International Tourism Island portal and Bing Travel; a “space-time tunnel” and much more.

Technology innovation has become a driving force for the sustainable development of cities. With Microsoft’s extensive experience in software service outsourcing and cloud services, as well as the strengths of its products, technology and global resources, the company hopes to enable the nation’s governments and enterprises to improve their core competitiveness through informatization, to accelerate economic transformation and build better, flexible more connected cities.