SANTA CLARA and IRVINE, Calif., July 25, 2013 – Intel® Corporation and Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems Inc.*, today announced a creative collaboration to deliver a social film titled "The Power Inside." Directed by Will Speck and Josh Gordon ("Blades of Glory" and "The Switch"), the movie stars Harvey Keitel ("Reservoir Dogs"), Craig Roberts ("Submarine"), Analeigh Tipton ("Crazy, Stupid, Love"), Reid Ewing ("Modern Family") and Zack Pearlman ("The Inbetweeners"). "The Power Inside" is a blockbuster-class experiment in social entertainment, brought to life by leading minds in Hollywood, technology and social media. This will be the third year that Intel and Toshiba have partnered with award-winning directors to produce a Hollywood-quality film. Last year's "The Beauty Inside" film won a 2013 Daytime Emmy award for Outstanding New Approach to Daytime Programming.

"The way that we make films and how viewers interact with entertainment content is evolving," said Will Speck of the film's directing team Speck and Gordon. He continued, "Social films give us the opportunity to tell stories in a new way by creating an immersive, participatory experience for the audience. Co-Director Josh Gordon added, "This project was also a chance to collaborate with talent from all fields of entertainment, technology and advertising, pushing the boundaries of filmmaking. It's exciting to work in this new model and to allow viewers to participate alongside the creation of the content."

The film's plot follows an alien invasion by a race of extraterrestrial moustaches and unibrows who take over the upper lips and eyes of people around the world. The main character is Neil, who together with his friends and the help of technology discovers his inner strength to defeat the moustache and unibrow invaders called Uricks. Intel-inspired Ultrabook™ devices by Toshiba play an important role in Neil's journey of self-discovery.

Viewers from the around the world can visit www.thepowerinside.com  or www.Facebook.com/insidefilms to watch the trailer and audition to be in the film. To join the Urick team and potentially be featured in the film people are invited to upload a photo from their computer webcam to the Facebook Page*, and the facial recognition software will add a moustache or unibrow. Viewers can also upload videos of themselves removing a moustache to join the Guardian team. These photos and videos may be incorporated into the social film episodes. Neil's character will engage the audience through the "The Power Inside" Facebook Page. The global audience can watch the first episode online starting August 15.

"When we embarked on the first social film, the concept of branded entertainment was still in its infancy, yet consumers rewarded the newness and boldness with tens of millions of views and recently with a coveted Daytime Emmy," said Johan Jervoe, Intel's vice president partner marketing. "We continue to push the boundaries by partnering with acclaimed Hollywood talent and experimenting with new social tools to keep the experience fresh for our fans around the world."

"Toshiba's commitment to leading innovation is brought to life through the lens of the social film," said Carl Pinto, vice president marketing, Toshiba America Information Systems, Inc., Digital Products Division. "We strive to inspire consumers, foster creativity among the social film fans, and promote the new wave of computing among these communities."

Follow "The Power Inside" at www.thepowerinside.com. For more information on Intel-inspired Ultrabook devices, visit: http://www.intel.com/content/www/us/en/sponsors-of-tomorrow/ultrabook.html.

Photographs of the cast, Harvey Keitel, Craig Roberts, Analeigh Tipton, Reid Ewing and Zack Pearlman, and directors Will Speck and Josh Gordon from "The Power Inside" set.