Sony Media  Cloud Services today announced the debut of new production applications and  wireless camera integration during its European launch of CiSM, a  dynamic cloud-based video production and library platform. Since its launch at  NAB in April, Ci has released new and enhanced services which include: Ci  RoughCut, a browser-based application that enables the sourcing and stitching  of multiple clips; and collaboration tools Ci AudioReview and Ci VideoReview,  which allow any person throughout the production process to review, annotate,  and collaborate on media files from any location in real-time. To help creative  professionals gain access to content immediately, Ci recently integrated Sony’s  wireless camera adapter to deliver camera-to-cloud functionality. Sony Media  Cloud Services will demonstrate these applications and provide a sneak peek  into wireless camera-to-cloud integration in Sony’s booth at IBC this week.
“With today’s production teams dispersed across multiple locations and  up against accelerating production timelines, getting content from the camera  into the hands of editors, producers, or directors quickly and efficiently can  be challenging, to say the least – especially when they’re working with  extremely large files,” said Naomi Climer, President, Sony Media Cloud  Services. “Ci’s ability to receive content wirelessly from cameras and  immediately launch applications like RoughCut and VideoReview to source,  stitch, edit, and collaborate with stakeholders streamlines the entire workflow  cycle so that, as soon as content is shot, people around the world can start  working. That’s exciting.”

Production Applications
  Ci’s broad ecosystem of studio-designed applications helps teams  collect, organize, manage, collaborate, edit, conform, review, approve, and  finalize content. New to the production application roster, Ci RoughCut  complements production workflows during the early phases of the editorial  process, allowing users to define cut lists, source, export, and share with  users. Ci’s browser-based collaboration tools provide audio track and  frame-accurate threaded commenting and annotation, real-time group discussions  with onscreen notifications, and the ability to export EDL markers to help  streamline the editorial process. Ci’s enhanced media management services  include personal and team workspaces for work-in-progress materials and library  tools built for the collection, organization, and storage of finished media  files.

From the  Camera to the Cloud
  Now complemented by the wireless camera-to-cloud connectivity recently   announced for Sony’s line of professional camcorders, the Ci platform uses  Sony’s wireless adapter to collect footage from the camera, enabling easy  transmission over networks and efficient remote Wi-Fi operation. Users can  transmit high-resolution files via 3G, 4G, LTE, or Wi-Fi to a broadcast  station, or upload them directly into Ci’s cloud environment, to speed  production workflows. This capability enables transmitting dailies from a field  location, monitoring recorded images quickly onsite, remotely sharing edited  work on a cloud platform, and more.

Built for large-scale productions, budget-conscious independently  produced films, television, news and sports content, Ci offers a variety of  subscriptions and packages to suit all production budgets and workflow  requirements. Introduced at IBC in beta, Ci’s new self-service model will allow  creative professionals at any level to sign up online for free and start using  Ci immediately. Professional monthly subscriptions start at €19 EUR / $25 USD  per month per user with scalable storage and production application bundle  options.  Ci will also be previewing new  archive capabilities designed for longer term, secure and durable storage of Ci  managed content.
During IBC’s Workflow Solutions session on Saturday, September 14, at  5:00 p.m. Ms. Climer will host Chris Cookson, President, Sony Pictures  Technologies, to discuss how digital workflows have changed video production  and where Ci and the cloud can evolve the industry. The entire Ci platform is  available in the US and Europe and can be seen in action during the IBC  conference in the Sony booth located in Hall 12, the Elicium.

About Sony  Media Cloud Services
  Sony Media Cloud Services transforms media and entertainment production  workflows with the industry’s first cloud services built by media  professionals, for media professionals. Sony MCS Ci apps, complemented with the  infinite scalability of the cloud, make enterprise-grade capabilities available  to creative professionals at all levels, from studios and broadcasters to  independent production companies, marketing teams and creative  individuals—without the need to buy or maintain costly infrastructure. Analysis  algorithms and anywhere, anytime collaboration make production processes more  streamlined and efficient so media professionals can focus on creating  compelling content. For more information, please visit www.sonymcs.com.           

Sony is  exhibiting at IBC in the same location as last year, in Hall 12, stand number  12.A10 and also in the central outdoor space. For more information, please  visit the Sony IBC2013 website www.pro.sony.eu/ibc