Intelsat S.A. (NYSE: I), the world’s leading  provider of satellite services, along with partners BT Group Plc,  Ericsson (NASDAQ:ERIC), Sony and Newtec, will demonstrate a true 4K Ultra High  Definition Television
  (4K UHDTV), end-to-end video transmission over satellite to the RAI Convention  Center in Amsterdam during IBC2013. This milestone will mark the first time a  full multi-camera production of a sports event has been captured in 4K UHDTV  and transmitted live internationally via satellite and fiber. The demo will take  place on Sept. 15, from 3 p.m. to 5 p.m. (Central  European Summer Time) at the Intelsat stand (1.C71).
  To make the transmission possible, BT will capture the  Saracens versus Gloucester Aviva League rugby match in London using three 4K UHDTV  Sony cameras and mixers. The Ericsson AVP 2000 Contribution Encoders and RX8200  Advanced Modular Receivers, capable of 4K UHDTV operations as well as standard-  and high-definition contribution, will encode and decode the four 3G-SDI feeds  in real time.The  demo will also take advantage of MPEG-4 AVC compression technology.
After the encoding  process, the signal will be transmitted as a 100 Mbps video by BT’s outside  broadcast unit over the BT Global Media Network to Intelsat, via the Intelsat  point of presence at BT Telehouse West in London. The signal will be carried on  the IntelsatOne terrestrial network to Intelsat’s teleport in Germany, where it  will be uplinked to Intelsat 1W, Intelsat’s leading cable and DTH video neighborhood  in Europe, using Newtec equipment. The resulting 4:2:2, 10-bit, 4K UHDTV signal  at 60 frames per second will be displayed in the Intelsat, Ericsson and Sony  booths at IBC2013, allowing attendees to view the live rugby match.    

“4K UHDTV video programming represents an  opportunity for our programmer customers to offer compelling, differentiated  content to viewers around the world,” said Peter Ostapiuk, Intelsat’s vice  president of media product management. “The powerful Intelsat 1W satellite is  uniquely positioned to bring such attractive content to the millions of cable  and DTH viewers served by our leading European neighborhood. Intelsat’s  demonstration of this technology on our leading European video neighborhood emphasizes  that satellite is, and will continue to be, a critical part of the global media  distribution infrastructure, and underscores the importance of having a fully  integrated terrestrial network such as IntelsatOne.” 
“We  are excited to contribute our compression technology to this ground-breaking  live demonstration of 4K UHDTV video contribution at IBC2013,” said Dr. Giles Wilson, head of TV compression,  Ericsson. “Compression solutions will be a critical enabler in the  roll-out of 4K UHDTV services, helping to simplify the processes of content  acquisition, exchange and distribution necessary to allow operators to deliver  the highest possible video quality from remote, live events. Such  demonstrations show we can already enable a truly immersive TV experience on  today’s large sets, including such requirements as p60 frame rates and 4:2:2,  10-bit resolutions.”  

“The BT Media and Broadcast MPLS/IP Network is  traffic-engineered to a superior standard to support high bandwidth, live TV  transmission around the world, and is ideal for these challenging 4K UHDTV sports  broadcasts,” said Mark Wilson-Dunn, vice president of sales and marketing for  BT Media and Broadcast. “BT has a wonderful history of supporting the cutting  edge of international HD and 3D transmissions, so we are delighted to be  involved in this milestone - delivering true, live sport 4K UHDTV to the screens  at IBC2013.”
“This  live transmission of premium sports content will underscore that Newtec's M6100  Broadcast Satellite Modulator can reliably process and transmit any content,  ranging from low bit-rate standard definition content up to very high data  rates for 4K UHDTV,” said Steven Soenens, vice president of  product management at Newtec. “Our Clean  Channel Technology(R), which will be used in this demonstration,  gives very high transmission efficiency - up to 15 percent better than standard  DVB-S2 - while preserving interoperability with professional receivers.”     

“We are delighted that Sony was invited to participate  in this unique event as a technology partner,” said Katsunori Yamanouchi, vice  president, Sony Professional Solutions for Sony Europe. “Sony is strongly  committed to bringing 4K’s amazing viewing experience to consumers around the world.  This, combined with our unique track record for innovation, makes Sony the  natural choice for an event of this kind.”