While the premium brand war on the subwoofer market rages at around the USD 40-50 mark, Sandberg has chosen to undercut the rest with a true 2.1 subwoofer system for USD 25. Taking the fight to unbranded products and private labels.
What this means for Mr and Mrs Smith is that for an unbelievably low price they can have an outstanding speaker set with great sound, which also comes from a recognised brand and is covered by Helpdesk service and a 5-year warranty.

“Obviously you won’t be getting top-quality hi-fi for this money,” admits Product Manager Anders Partida Petersen, although he adds: “But that’s not really the idea, and I don’t think it’s what consumers in this segment expect either. You are getting a solid speaker set with reasonable sound that just a year ago would have cost at least twice the price.”

Martin Hollerup, Managing Director adds: “There is no doubt about who the winners are in this war. It’s the consumers. There is simply so much good sound on the market at such low prices right now. That’s also why we have now chosen to play an ace in the USD 25 range instead of becoming embroiled in the class above.”

The Sandberg Play Speaker Set 2.1 is available for delivery now from all major dealers and online. You can find more information at www.sandberg.it.