IGAME CENTER
Just like all brands Colorful has their very own "tuning" software called the iGame Center which on the first tab displays information on your CPU, RAM, network and graphics card.
Inside the 2nd tab Colorful has placed everything in regards to overclocking and fan control.
There are two tabs in regards to RGB lighting, the Light Setting one which is just for the card and has 8 effects and the general tab which allows you to "link" the card with the RGB of other system components (didn't work with my X299 AORUS GAMING 9 however).
Last page monitors everything from fan speeds and VRM load to temperatures and frequencies.
Here you can see a few of the colors while using some of the effects.