STEELSERIES ENGINE 3
As always prior to using the keyboard you will need to download the latest version of the SteelSeries Engine software directly from their page.
Once you install and launch the Engine 3 software it will check the firmware version of your keyboard (and of other devices by SteelSeries if you have any) and notify you if there's a newer version included.
The main control screen is very forthcoming so you can program any of the keys by just clicking on it, create macros, pick one of the 12 available effects and adjust their speed, choose between single color and RGB (colorshift) lighting, change the polling rate from the graph, choose the proper keyboard layout from the world map, adjust the brightness levels from the bulb, set the default engine app color and finally you can also save/delete profiles.
Here you can see several of the available RGB lighting effects and colors.