CLCX CONTROL SOFTWARE
The CLCx control software is available from the EVGA support page and it's the only way to properly control this AIO.
From the main tab you can control the speed of both the fans and the pump (5 available modes).
Of course, for my tests i used custom mode (full speed for both).
The 2nd tab allows you to control what's on the LCD screen (system monitor, pictures, animations and messages).
Moving to the 3rd tab from here you can control the mode, color, brightness and speed for the ARGB fans (5 effects).
Last tab is basically a system monitor from where you can check the status of your entire system.
Here you can see some of the things you can configure the LCD screen with (pay no attention to the numbers, ambient temperature at that time was lower than what i use for my tests).